Thursday, 26 June 2014

What Android One programme actually is ?

When it comes to Android, there are thousands of choices out there. Even if you're at a particular price range, I bet you'll be confused which phone to buy and most probably from which manufacturer. Theory of " What a perfect smart phone is at that particular price range" differs from one person to other. In the current circumstances, you have to pay 35k INR or plus if you want a flagship ( it's even more if it's Samsung, HTC, Sony etc for flagships). That's why "low-end" and "Mid-range" devices still exist in the market prior to the high demand because not all can afford a flagship due to some reason or the other.



Company's like Micromax, Karbonn produce phones with somewhat Mid-Range specs at extremely low price ( they now are targeting flagship level specs at Mid-Range price). That's the reason for it. Now coming back to Google I/O, Google announced Android One programme which helps companies to manufacture  and sell low-cost devices across various geographical intervals. So Google is basically tying up with the Brands which operate at regional level.



The first step starts from India, where Google is tying up with manufacturer's like Karbonn, Micromax and Spice. Sundar Pichai talked about Micromax Android One device with 4.5" display, FM Radio, dual Sim, and with SD Card support for the price of about $100 which is about 6000 INR as per current rate. This phones will run on Stock Android and will get the VIP ( or royal ) treatment like that of Nexus and GPEs.



So what do you think about this programme? Leave your comments down below.



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