Tuesday, 20 May 2014

Dominance of the word "MINI"

The mini version of the flagship is a fact, not a surprise. Samsung starting with s3 mini, got shear disappointment with the device and ultimately discontinued the device, leaving no signs behind than just its information on internet. When a flagship is shrinked down in size and specs, MINI version comes into existence. And the adjective Mini, dramatically drops the proud of having a smartphone in the public domain and also in the competitive market which is growing day by day. Do we actually need MINIs in the market? The answer is two sided - YES OR NO, as it varies from people to people. Samsung, HTC, Micromax, etc follow this fact, and upto certain level succeed, while it's hype isn't too high for people like actual Flagship which represents it's core values, while MINIs don't.


MINIs just represent how a think can be shrinked down, to make it little affordable for public. When a MINI is launched it retains some of the flagship trademark like Aluminium body of HTC ONE(M7) with HTC ONE Mini. However, I'd say behind every MINI follows hypocrisy, specially during it's advertisements to a certain level and more-less towards  the newspapers we read. And during starting weeks of the launch of MINIs, manufacturers spread the ethics of hypithesis. I'm not criticising MINIs, it's just a general reality.



Not equally treated like the actual Flagship 


 

It's true that FLAGSHIP is treated like Nexus, I mean  with royalty. Its simply because, to release a update requires a lot of human effort and optimisation as per different carriers, different countries and up to a certain level lot of sweat. And since Android updates are for free, Mid rangers are generally ignored. Just imagine if you were asked to pay for the update, what you'd do ? So the effort behind developing a update can be recovered with the price of FLAGSHIP, as the actual production is less than what we purchase in the market, even at the whole sale price.


MINIs as per current scenario, get updates, but up to certain level. All I meant to say is MINIs get updates more than MID RANGERS and Less than Flagships. Like HTC ONE M7 was launched with Android4.1 and currently it's running on Kitkat. Its younger brother HTC ONE MINI was launched with Android 4.2 and is also running on KitKat currently. However you can expect the future updates for HTC ONE, but not got ONE Mini.



MINIs are sometimes medium speced devices with higher price 


Let's take HTC ONE MINI in mind. It has 1.4dual core processor, 1 GB Ram, and 720p display. You say the specs are of medium ranger device. But the device was launched with the price of about 33k INR and is now available for about 29k INR. The price of high in terms of spec, but due to aluminium construction and 4 Ultra Pixel camera, the price went up though retaining the true signature of it's predecessor HTC ONE m7 . The same is the case with s4 mini.

 

However, Sony's is still not  in MINIs business..

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