It's success is no undoubtedly due to it's pricing . But hardware was too kick ass , it was running on Qualcomm Snapdragon 800 processor , 2gigs of ram , 16/32 Gigs internal memory choice , 8MP rear+ front camera , and a 4.95" 1920*1080 screen with 445 PPI , that's really high end specs that you can get in a 50k INR + phone , somehow Google managed to put this form factor in 350$ phone .
Though Nexus 5 isn't a bed of flowers as there a bit of compromises +LG Electronics had to make to cut the price . So Lg actually chose a mat finished plastic chassis instead of the premium metal chassis that +HTC , had chosen for the One and the flagship ONE MAX .Also insistent battery life and Camera snap speed where some of the compromises Google and LG had made though Camera snap speed had been fixed with the 4.4.2 update for the Nexus .
Also those DEVS and the Guys who love stock android experience and wan't them to keep updated with the latest versions got the phone . Also it had the OK Google functionality which wasn't as par as the MotoX but was fair enough to make Google Now hands free specially when you're on the homescreen .Also Google mixed Hangout with the stock messaging as apple did with and also dialer was now too social and Google+ integrated and also Google Updated the Google Now to the new functionality making it more reliable ..
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